Selling Your Properties Using Offline Techniques

Copyright (c) 2011 Jack Bosch

There are various methods of reaching prospective buyers. This article will discuss some offline options you have to contact prospective buyers, specifically, magazine and newspaper advertising, postcards, letters and handouts at events, signage, and creating your own events.

Magazine and Newspaper Adds

You can target specific buyers if you advertise in trade magazines. A good example would be advertising projected high-growth properties in trade magazines specializing in real estate investment.

Real estate associations have publications you can advertise in. This ensures you are continuing to target a certain market of buyers.

Ethnic publications are another option for advertising to targeted buyers. Certain ethnic groups are more eager to purchase properties and this is a great way to focus on a target market. Ethnic publications are typically inexpensive to advertise in which is an added bonus as you can create even more ads.

Postcards, Letters and Handouts (at Events)

Postcards and letters work in combination with online advertising. There are a few ways of finding a target market to send your postcards etc… to:

-You can use your existing buyer's list as your mailing list.

-You can also purchase a customized mailing list based on demographics. These mailing lists are relatively inexpensive and again, allow you to target your market.

-Get a list of tax lien investors and mail them your postcard.

-If you are able to find the address of the neighbors of certain properties, it is a great idea to send them a postcard, especially if the property is land.

Handouts can be very useful at association events. When you are making your handouts, make sure they are as easy to read as possible. Create your handout so that it shows the details of the property, a few pictures and comparable properties to give a relative comparison.

Signs (on Property and in the City)

Putting a sign on your property helps the buyer to find the property. Use a headline that will draw attention! Remember to include your contact information and if possible, the details of the property.

Creating Your Own Events - Auctions and Round Robin Auctions

Auctions require a meeting room, a lot of advertising, and an auctioneer. You can hire a real estate broker to organize the auction for you for a flat fee or a percentage of the sale. Auctions are ideal if you have a lot of properties in one area. There can be live bidding where the winner signs the paperwork at the time of winning the bid. Be aware that auctions can be very expensive.

Round robin auctions are heavily signed, all-day open houses. With a round robin auction, you collect the contact information of all visitors, start a minimum bid to invite more bids and when the bidding has closed, contact everyone who has submitted a bid and ask if they are interested in bidding higher than the highest bid as at closing. When you have reached the final highest bid, you close the sale with the highest bidder.


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